I just started playing around with Trendrr - a new tool that lets you track social and digital media in real time.
Not bad for a free tool.
You can track brands or terms on blogger, twitter, and a host of other digital properties. Plus, you can overlay trends for different sites, and annotate with events or campaigns names to measure impact.
So far, I still like Radian6 better for the "professional" stuff. But Trendrr is hard to beat away from the office.
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