The Brand Champion

Commentary on Branding and Advertising

5.29.2009

Figuring out Facebook

Today, Omniture released a tool that helps marketers track customer interaction with Facebook. Looks like the tool can:

  • provide basic metrics like page views and time spent on the page
  • track behaviors such as activities performed and invitations
  • measure the correlation between a brand's Facebook page and website
If the tool works as advertised, it would help marketers not only measure the value of their efforts, but intelligently tweak and improve their Facebook page and apps for maximum effectiveness.

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)